SK Energy needed some help with their social media. But they didn’t want to just post a job listing. Especially since 50 Cent had given them a decent social media following. They used the opportunity to promote get people excited, promote the brand, and get other people to promote the brand.
We launched with this video I directed.
Created with Chris Clarke and Matthew Fetter (that’s Matthew’s dog in the video)
Finally after tons of people applied (and promoted SK Energy), we invited the 5 finalists to NYC to meet 50 Cent.