My partner, Chris Hansen, & I created this launch campaign for Pfizer’s newest Ulcerative Colitis Drug. It’s a competitive category, but everyone else was using the same Pharma tropes that externalize the disease and show how it can affect others. We created this creature as a metaphor for the internal state of the disease and show how it can go from Chaos to Calm with Velsipity.
We got Ross Bryant as the lead, Elizabeth Orne as the director, and Framestore doing the VFX and character work. With CDs Charlie Dixon and Danielle Cameron and ECDs Inger Tandrup and Bruno Mazotti.
