{"id":732,"date":"2024-03-31T18:40:19","date_gmt":"2024-03-31T18:40:19","guid":{"rendered":"https:\/\/scharlack.com\/v5\/?p=732"},"modified":"2025-10-06T23:34:44","modified_gmt":"2025-10-06T23:34:44","slug":"velsipity","status":"publish","type":"post","link":"https:\/\/scharlack.com\/v5\/velsipity\/","title":{"rendered":"Pfizer Velsipity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"732\" class=\"elementor elementor-732\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfd2751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfd2751\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f73598\" data-id=\"1f73598\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4f2dc3 elementor-widget elementor-widget-text-editor\" data-id=\"e4f2dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>My partner, <a href=\"http:\/\/www.hansensbook.com\/\">Chris Hansen<\/a>, &amp; I created this launch campaign for Pfizer&#8217;s newest Ulcerative Colitis Drug. It&#8217;s a competitive category, but everyone else was using the same Pharma tropes that externalize the disease and show how it can affect others. We created this creature as a metaphor for the internal state of the disease and show how it can go from Chaos to Calm with Velsipity.\u00a0<\/p><p>We got <a href=\"https:\/\/www.instagram.com\/rossbb\/?hl=en\">Ross Bryant<\/a> as the lead, <a href=\"http:\/\/www.elizabethorne.com\/\">Elizabeth Orne<\/a> as the director, and <a href=\"https:\/\/www.framestore.com\/\">Framestore<\/a> doing the VFX and character work.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-132c46e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"132c46e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1718941\" data-id=\"1718941\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc8824a elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"dc8824a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;-webkit-transform:translateZ(0);transform:translateZ(0)}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}<\/style>\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/VEL-Creature-for-Site.mp4\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2025\/10\/Vel-Spot-Key-visual-v6-copy-scaled.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-906c365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"906c365\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b2c0626\" data-id=\"b2c0626\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed410a elementor-aspect-ratio-916 elementor-widget elementor-widget-video\" data-id=\"9ed410a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;aspect_ratio&quot;:&quot;916&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/02-Flip-the-Script-Stoires.mp4\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/02-Flip-the-Script-Stoires-0-00-01-12.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3cd2c20\" data-id=\"3cd2c20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a4330d elementor-aspect-ratio-916 elementor-widget elementor-widget-video\" data-id=\"4a4330d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;aspect_ratio&quot;:&quot;916&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/03-Tulip-Stories.mp4\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/03-Tulip-Stories-0-00-00-00.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd9f34e\" data-id=\"dd9f34e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-411185c elementor-aspect-ratio-916 elementor-widget elementor-widget-video\" data-id=\"411185c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;aspect_ratio&quot;:&quot;916&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/01-Spot-Adaptation-Stories.mp4\" controls=\"\" controlsList=\"nodownload\" poster=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/01-Spot-Adaptation-Stories-0-00-08-19.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73a2d3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73a2d3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1cf764\" data-id=\"d1cf764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e11beb elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"0e11beb\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/scharlack.com\/v5\/wp-content\/uploads\/2024\/03\/Winston-Media.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>My partner, Chris Hansen, &amp; I created this launch campaign for Pfizer&#8217;s newest Ulcerative Colitis Drug. It&#8217;s a competitive category, but everyone else was using the same Pharma tropes that externalize the disease and show how it can affect others. We created this creature as a metaphor for the internal state of the disease and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"_links":{"self":[{"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/posts\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":18,"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/posts\/732\/revisions\/866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/media\/741"}],"wp:attachment":[{"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scharlack.com\/v5\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}