He feels weird writing about himself in the third person so he is going to stop. I’m gonna stop.
While I’ve done pretty well as an art director — I’ve been awarded at Cannes, D&AD, the One Show, the Art Directors Club and the Fast Company World Changing Ideas among others — I’ve also branched out into 3D, animation, packaging design, and shooting commercials. Those are fun, so I learned how to do them, while still thinking conceptually. So even as I tweak keyframes of an animation, I make sure it’s in the service of delivering the right message.
Right now I’m at Saatchi and Saatchi wellness working for P&G and various pharmaceutical clients. Before that I took a break from agencies to develop an online 3D tool for designers, learning a lot about product design, how to code, and marketing. Sadly, it didn’t work out — Adobe came out with a competing product. Before that I was at Pure Growth where I did some advertising, but was mostly involved in developing and launching consumer brands (I went to factories and everything). Prior to that I was at Nitro on several brands including Twix, Kraft Singles and Nike.
It’s not just advertising, I consider it key to work on projects for social good and I’ve been privileged to work on several: I shot a documentary in Somalia for the World Food Program, worked with the UN to promote world peace day and developed a sustainable pill bottle.
Before I was in the agency world, I was a photographer, photo assistant and retoucher. Helped give me an appreciation of how cameras work and how to run a shoot. Before that I was a chemist. Really; it was my major and everything, though I also studied design at SVA. Having a technical background has helped me understand the science behind my healthcare clients and the physics (including Math) in animations.